Many businesses have problems with their websites and those problems are usually either it does not get enough visitors or it is getting the visitors but they are not becoming customers. For either of these problems, website developers like Shift Web Solutions of Atlanta can assist.
If a website is not receiving enough visitors, SEO or Search Engine Optimization will have to be applied to the site in order make it more visible. Although SEO is made up of many different strategies including PPC advertising, the most commonly used strategies are either keywords or backlinks.
Keywords are words or groups of words which are placed into the text content on a website. When a search engine is asked to make a relevant internet search, it will quickly pick up on these keywords and therefore place the website containing the keywords at the top of its list of results. That list, of course, could number hundreds of websites and so if a website is not at the top of the list, it may never even be noticed by the person initiating the search.
Backlinks are links to your site, placed on what is known as host websites. As someone visits the host website, they are encouraged to also visit yours increasing the number of visitors your website would normally receive. The more popular the host website, of course, the more visitors may be encouraged to also visit yours and website developers know all the better host websites.
The second problem, visitors not becoming customers will usually be a result of your website not being of high enough quality or just plain boring. Visitors like high-quality websites, sites which use good grammar so they do not have to struggle to understand what is being said. If they do start to struggle, they merely leave and go to a similar website which can more easily be understood. The other problem may be that the content on the website is either not relevant to what the website claims to be about or it is not interesting enough.
A website developer can fix both these problems. First, they can redesign the website to make it more appealing and then add content which is of high quality and interesting. Once they have done these two things the website’s visitors should stay on the site longer and hopefully become customers. However, the content on a website does not always stay interesting and so it should be changed regularly and every time it is changed, the new content should once again be of high quality.
Even if your website does have SEO applied to it, that too should be checked regularly as sometimes the search engines criteria changes and that can affect the positioning of your website on the search engine’s list of results. Website developers are however aware of any changes and what new SEO has to be applied in order to get the website back at the top of the lists.